Make sure your music selection embodies your establishment’s core message and you’ll find your customers connect in a more meaningful way. The tone and message of your background music should reflect your brand’s unique values and personality. Use pace to impact the specific business results you’re looking for. This slower-paced experience encourages higher per-person spend, as customers who linger are more likely to indulge in extras like dessert or an after-dinner coffee. Slower music encourages patrons to relax and eat more slowly. The same goes for different times of day – the early morning hustle is conducive to higher volumes, but evening patrons may prefer a lower sound level that allows for easy conversation.įast-paced restaurant background music will create an exciting feel and can inspire guests to eat faster, boosting your table turnover. If your restaurant caters to college students or ‘tweens, a loud thumping beat can be the right choice, but if you’re catering to an older clientele, pumping up the volume may drive customers away. Here are some essential elements to consider when making decisions about your restaurant background music. Still, we’ve all entered an establishment which is quite clearly doing it wrong. The perfect music can help you set the stage for a memorable Guest Experience, which is why successful restauranteurs put so much time and effort into playlist selection. Your guests’ perception of their overall experience is essential, and environmental elements such as lighting, audiovisual components and restaurant background music can play an enormous role. And for many consumers, an excellent dining experience has as much to do with environment and atmosphere as it does food.
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